Adobe Inc. has unveiled AI Foundry, a new platform enabling enterprises to build custom generative-AI models tuned to their own brand assets, tone, and creative identity. Announced in October 2025, the initiative extends the company’s Firefly model family into an enterprise-grade framework designed to align with creative workflows across Adobe Creative Cloud and Experience Cloud.
Rather than a self-service platform, AI Foundry operates as a managed collaboration between Adobe and enterprise clients. The company works directly with organizations to develop deeply tuned models using proprietary brand data—ensuring results that reflect specific visual languages and corporate identities. These customized Firefly derivatives can generate brand-consistent images, videos, and 3D assets while maintaining legal and ethical safeguards around data provenance and intellectual property.
For creative departments, the implications are substantial. Design teams now have access to bespoke generative systems that are tuned to their brand’s visual vocabulary, narrative tone, and campaign parameters. Rather than generic tools, this offering positions AI Foundry as an extension of the creative stack—one that collaborates with human teams and Adobe experts alike, and is built to scale content production while preserving brand integrity and creative oversight.
The launch signals a broader shift in creative workflows: design teams are increasingly acting as orchestrators, leveraging brand-specific AI models rather than generic tools. With AI Foundry, Adobe is betting that enterprise creativity will evolve around customized AI systems built to each organization’s unique identity.
