Berlin, September 5, 2025 — Artificial intelligence is at the center of this year’s IFA 2025, with exhibitors across computing, gaming, audio, and home technology presenting products that integrate AI as standard functionality. The trade show runs through September 9 at Messe Berlin.
Intel introduced its Panther Lake processors, emphasizing AI acceleration for performance gains. Lenovo’s Legion Go 2 and MSI’s Claw 8 AI+ handhelds highlighted how gaming devices are shifting toward predictive optimization, with systems learning user patterns to improve battery life and frame stability.
Samsung unveiled its “AI Home” initiative, presenting a connected ecosystem where appliances, entertainment systems, and climate controls share data for automated adjustment. The focus is on interoperability across categories rather than isolated smart devices.
In consumer audio, manufacturers showcased AI-driven earbuds equipped with Bluetooth 6.0. Features such as adaptive sound tuning and background noise profiling, previously limited to premium models, are now being positioned for mass-market availability.
Across categories, exhibitors are treating AI not as an optional upgrade but as baseline design. The question for developers and consumers is how these systems will balance automation with transparency and user control.
